RealConnect CRM for TikTok — Lead Ads, Smart+ Campaigns & Business Messaging

Everything Your Team Needs on TikTok

From the first ad impression to the closed deal — leads, campaigns and conversations from TikTok, managed in one place

LEAD ADS

TikTok Lead Ads Sync

Leads submitted through your TikTok Instant Forms land in RealConnect automatically, with every form field mapped to the contact — ready for your team to follow up.

SMART+ CAMPAIGNS

Lead Generation on Smart+

Create TikTok Lead Generation campaigns through the Upgraded Smart+ API — budget, schedule, audience and creative in a simple step-by-step wizard, with TikTok's dynamic call-to-action button.

CLICK-TO-MESSAGE

Click-to-WhatsApp TikTok Ads

Send people who tap your TikTok ad straight into a WhatsApp chat with your business number. The conversation arrives in the RealConnect inbox like any other chat.

SPARK ADS

Boost Your Best Posts

Turn an organic video or photo post from your linked TikTok account into a Spark Ad in a few clicks — no re-uploading, and the engagement stays on your post.

CREATIVE

Video, Carousel & Music

Upload a video, or up to 10 images that run as a swipeable carousel. Pick carousel music from TikTok's commercial library and preview it before you publish.

TARGETING

Audience Targeting

Reach the right people by location, age, gender, interests, household income, device and connection type — with optional Smart Targeting to find more likely customers.

MANAGEMENT

Campaign Management

Pause, resume, change budgets and delete campaigns from RealConnect. Save unfinished campaigns as drafts and come back to them later.

REPORTING

Reports & Review Status

See spend, impressions, clicks and leads day by day, break results down by age, gender, country or placement, and see TikTok's review status and rejection reasons for every ad.

CRM EVENTS

Lead Quality Feedback

When your team marks a TikTok lead as contacted, qualified or converted, RealConnect reports it back to TikTok so your campaigns learn which leads turn into real customers.

ACCOUNT HEALTH

Ad Account Status & Balance

See whether your TikTok ad account can run ads, why not if it can't, and the balance available — before a campaign fails to deliver.

Coming soon

INBOX

TikTok Direct Messages

Read and reply to the Direct Messages your TikTok Business Account receives, from the same shared inbox as WhatsApp, Messenger and Instagram.

TEAM

Roles & Permissions

Decide who on your team can view TikTok leads, create campaigns, manage budgets or connect accounts, with granular role-based permissions.

TIKTOK LEAD ADS

Every TikTok Lead, Ready for Follow-up in Seconds

When someone submits your TikTok Instant Form, the lead is added to RealConnect with all their answers. Your team can call, email or message them on WhatsApp straight away — while the lead is still warm.

Sync your TikTok Instant Forms and their leads into the CRM
Map form fields to contact fields — name, phone, email and custom questions
Preview each form's questions and send a test lead before going live
Assign leads to agents and trigger automated follow-ups
Report lead status back to TikTok to improve lead quality over time

Instant FormsSynced

Field MappingAutomatic

Follow-upInstant

CRM EventsTo TikTok

ADS MANAGEMENT

Launch TikTok Campaigns Without Leaving the CRM

A guided wizard builds your TikTok campaign end to end — and it follows TikTok's own rules, so campaigns are set up correctly the first time. Lead Generation campaigns use TikTok's Upgraded Smart+ API.

Objectives: Lead Generation, Traffic, Reach and Video Views
Lead destinations: a TikTok Instant Form, or a WhatsApp chat with your business number
Creative: upload a video, build an image carousel with music, or boost an existing post
Daily or lifetime budgets, scheduling, and optional cost caps
Live ad preview while you build, then performance reports once it runs
Ad spend is billed by TikTok to your own ad account — RealConnect never handles ad payments

For You

@yourbusiness Sponsored

Find your dream home this weekend — message us for a free viewing.

Send message

TIKTOK BUSINESS MESSAGING · COMING SOON

TikTok Direct Messages in Your Shared Inbox

We are adding TikTok Direct Messages to the RealConnect inbox using TikTok's Business Messaging API. A business connects its own TikTok Business Account, and its team answers TikTok conversations next to WhatsApp, Messenger and Instagram.

Receive Direct Messages in real time and reply with text or images
Assign conversations to agents, add tags and notes, and turn chats into leads
See which ad or link a conversation started from
Replies respect TikTok's messaging limits, shown clearly to the agent
Only accounts the business owner authorizes — disconnect at any time

Sara K.via TikTok Direct Message

TikTok

Hi! Saw your video about the 2-bedroom apartment. Is it still available?

Hi Sara, yes it is! Would you like to book a viewing this Saturday?

Saturday works, thanks 🙌

Assigned to Ahmed New lead

TikTok Permissions & How We Use Them

A transparent breakdown of every TikTok API for Business permission RealConnect requests and exactly what it powers

Ad Account Management

Read the connected ad account's name, status, currency, time zone and country, so the business can see whether ads can run and why not.

Ads Management

Create, pause, resume, update budgets and delete the campaigns, ad groups and ads a business builds in RealConnect — including Upgraded Smart+ Lead Generation campaigns. Look up locations and interests for targeting. Only campaigns the business chooses to manage are touched.

Reporting

Read campaign performance — spend, impressions, clicks and results — and audience breakdowns for the business's dashboard and campaign reports.

Creative Management

Upload the images and videos a business picks for its ads, generate video cover images, read the music library for image carousels, create the dynamic call-to-action set Smart+ Lead Generation ads require, read Instant Forms, and list the business's own TikTok posts to boost as Spark Ads.

Lead Management

Retrieve leads submitted to the business's own TikTok Instant Forms and the form's questions, and send test leads, so leads appear in the business's CRM. Lead data is used only by the business that owns the form — never sold or shared.

CRM Event Management & Measurement

Create a CRM event set for the ad account and report a lead's status (contacted, qualified, converted) back to TikTok when the business updates it, so TikTok can optimize the business's own campaigns. Only the TikTok lead ID and status are sent.

Payment Portfolio (read)

Read the ad account's available balance to warn the business before a campaign can't spend. RealConnect never adds funds or processes payments.

TikTok Accounts

Lets a business authorize its own TikTok Business Account and read its basic profile (display name, username, avatar) to show which account is connected and route its Direct Messages to the right inbox. Used for the Direct Messages inbox.

Business Messaging

Receive the Direct Messages sent to the business's TikTok account and send the replies its agents write, within TikTok's messaging limits. Message content is shown only to the business's own team and is never used for advertising or shared with third parties.

RealConnect acts only on TikTok accounts and ad accounts that the business has explicitly authorized through TikTok's OAuth flow. Access can be revoked at any time by disconnecting TikTok in RealConnect or in TikTok's settings.

Your TikTok Data, Handled Responsibly

The same security and privacy standards that protect your WhatsApp and Meta data apply to TikTok

Authorized Access Only

We only access the TikTok ad accounts and TikTok accounts a business connects through TikTok's official authorization, and only to deliver the features it uses.

Isolated per Business

RealConnect is multi-tenant: every business sees only its own leads, campaigns and conversations. Team access is controlled with role-based permissions.

Never Sold or Shared

TikTok data is used only to provide RealConnect's features to the business that owns it. It is never sold, never used to build advertising profiles and never shared with third parties.

Secure Storage

Data is encrypted in transit and access tokens are kept server-side, never in the browser. See our Privacy Policy for full details.

Disconnect Anytime

A business can disconnect TikTok from RealConnect at any time, which stops all further access to its TikTok data.

Deletion on Request

Businesses can delete leads and conversations at any time, and can request deletion of all their data through our Contact page.

Get Started with TikTok in Minutes

Connect once, then run TikTok from the same CRM as the rest of your channels

Connect TikTok

Sync Lead Forms

Bring in your Instant Forms, map their fields to your contacts, and send a test lead to check everything works.

Launch a Campaign

Build a Lead Generation, Traffic, Reach or Video Views campaign with the step-by-step wizard and live preview.

Follow Up & Grow

Follow up on new leads instantly, track results in reports, and let lead quality feedback improve your campaigns.

Turn TikTok Attention into Customers — Right Inside Your CRM