The Complete Omnichannel Business CRM

whatsapp_business_messaging

Send and receive WhatsApp messages (text, media, documents, location, contacts) on behalf of businesses. Powers the real-time inbox, broadcast campaigns, template messages, and automated replies.

whatsapp_business_management

Manage WhatsApp Business Account — phone numbers, message templates (create, edit, delete, submit for approval), webhook subscriptions, quality rating monitoring, messaging limits, and business profile settings.

whatsapp_business_manage_events

Log business outcomes from WhatsApp conversations — such as a qualified lead, booking or purchase marked by the business — as conversion events to Meta for the business's own WhatsApp Business Account, so Meta can optimize and report on its Click-to-WhatsApp ads. No message content is sent.

business_management

Manage Meta Business Portfolio assets during Embedded Signup. List and verify WABAs, ad accounts, and Pages. Manage system user access tokens for API operations.

Business Asset User Profile Access

Used exclusively within Meta's WhatsApp Embedded Signup (Tech Provider) flow to identify which Business Asset User — the person acting on behalf of a Business Portfolio — is completing the WABA connection, so RealConnect can show the correct business name for the Client to confirm before finalizing the connection. No other business asset data is accessed.

public_profile

Access basic Facebook profile (name, photo) during Embedded Signup to identify the user. No profile data is shared with third parties or used for advertising.

email

Retrieved via standard Facebook Login during Embedded Signup to identify the Facebook user completing the connection and, where necessary, to reach them about their own WhatsApp Business Account connection (e.g. a sync failure requiring their attention). Never used for marketing, never sold, and never shared with third parties.

pages_show_list

Retrieve the list of Facebook Pages a business manages. Used to select which Page to connect for Lead Ads integration and Click-to-WhatsApp ad campaigns. No Page content is read or modified.

pages_read_engagement

Read Page metadata (name, category, ID) to associate Pages with Lead Ad forms and CTWA campaigns, and list the Page's published and scheduled posts on the Facebook Posts page. No visitor data is accessed.

pages_manage_metadata

Subscribe a connected Page to webhook fields — leadgen (new Lead Ad submissions), messages (Messenger inbox) and messaging_optins (marketing message opt-ins and opt-outs). Used only to manage these subscriptions — no Page content is edited.

pages_messaging

Send and receive Messenger messages for a connected Facebook Page. Messages people send to the Page appear in the business's inbox, and agents reply within Meta's messaging window. For a new sender, their first and last name is read to label the conversation.

pages_manage_posts

Publish, schedule, edit and delete posts on a connected Page only when the business does so in RealConnect, and upload the cover image a business chooses for a Lead Ads form as an unpublished Page photo. Nothing is posted automatically, and posts created by others are never changed.

pages_user_locale

Read the language setting (locale) of people who message the business's Page, so agents can see the customer's preferred language and reply in it. Not used for advertising and never shared.

marketing_messages_messenger

Send Meta's marketing opt-in request in a Messenger conversation, record who subscribed or unsubscribed, and send marketing messages only to people who opted in to the business's Page, viewing their performance through the business's authorized Ad Account.

paid_marketing_messages

Create paid Messenger marketing message campaigns billed to the business's own Ad Account and delivered only to subscribers who opted in, and read their delivery, engagement and spend results.

instagram_business_basic

Read the connected Instagram professional account's ID, username, name, profile picture and account type to show which account is connected and to route its messages and comments to the right business.

instagram_business_manage_messages

Receive and reply to Instagram Direct messages in the business's inbox. The sender's name and username are read to label the conversation. Replies follow Meta's messaging windows.

instagram_business_manage_comments

Receive comments on the business's own posts. When a comment contains a keyword the business configured, send one private reply (and an optional public reply) and add the commenter to the inbox as a lead.

Human Agent

Lets a person on the business's team personally reply on Messenger or Instagram up to 7 days after the customer's last message, using the HUMAN_AGENT tag. Never used for automated, scheduled or promotional messages.

pages_manage_ads

Manage ads linked to Facebook Pages — create and manage Click-to-WhatsApp and Lead Ad campaigns from within the CRM.

leads_retrieval

Retrieve leads from Facebook and Instagram Lead Ad forms in real-time via webhooks. Lead data (name, email, phone, custom fields) stored in CRM for the business's own follow-up. Never sold or shared.

ads_read

Read ad campaign data (campaign name, status, performance metrics, ad set configuration) for dashboard analytics. Displayed alongside WhatsApp engagement data for unified reporting.

ads_management

Create, edit, and manage Click-to-WhatsApp and Lead Ad campaigns programmatically. Only manages campaigns the business explicitly creates through RealConnect.

Marketing API Access

Advanced Marketing API access for programmatic CTWA and Lead Ad campaign operations. Used in conjunction with ads_management and pages_manage_ads permissions.